As bottled water sales skyrocket, the alcoholic beverage industry is taking notice.
Bottled water sales have more than doubled in the US in the last 15 years, with Americans buying 11.7 billion gallons of the beverage in 2015. Seltzer sales are growing even faster, growing 42% over the past five years, according to the research and consulting firm Beverage Marketing Corp.
Now, some of the biggest names in beer and spirits are trying to get in on the trend.
On Monday, Henry’s Hard Soda — an alcoholic soda brand owned by MillerCoors — launched a line of spiked sparkling waters, called Henry’s Hard Sparkling.
The new beverage line is just the latest in a recent crop of alcoholic sparkling water and seltzer brands,…