New permit documents reveal “AmazonFresh Pickup” as the planned concept for the next phase in the online giant’s physical retail initiatives, amid new clues that the first drive-up grocery locations could open in Seattle soon.
In addition, GeekWire this weekend glimpsed part of what will happen when customers arrive at the stores, as workers temporarily took the wraps off some of the signs located at each parking stall in one of the Seattle locations.
According to the permit filings, Amazon last week got the go-ahead from the city of Seattle to install signs reading “AmazonFresh Pickup” for stores in Seattle’s Ballard and SoDo neighborhoods. Windows at the entrance will be imprinted with greetings to each neighborhood, for example, “HELLO BALLARD,” and “HELLO, SODO.”
The filings show signs on the exterior walls with messages like “Shop online. Pick up here,” and “Relax while we load your groceries,” along the exterior.
In another hint that the stores are getting closer to opening, a film crew was working at the SoDo site Monday morning. They wouldn’t say what they were doing, but Amazon has in the past included promotional videos to introduce new concepts, such as the one released when the company announced the Amazon Go automated convenience store last year.
Permit records also point to what could be the web address for the online shopping portion of the experience: www.amazon.com/pickup. For now, the address redirects to a page that doesn’t load.
We’ve reached out to Amazon for more details and an opening date, and will update this post if we hear back.
Each store includes an awning for drivers…