The nation’s largest family-owned and operated retail jewelry chain is opening its first-ever outlet stores.

Rogers & Hollands Jewelers will launch a discount store prototype, Rogers & Hollands Outlet, this April. Two Rogers & Hollands stores in the Chicago area, one at North Riverside Park Mall and one at Golf Mill Shopping Center, will be rebranded, remodeled and reopened under the new banner.

“We feel that the Outlet concept is a very good fit and will better meet the needs of our customers in…