makeup

Testing out a new makeup technique can be messy, time-consuming, and expensive.

But beauty brand Sephora is trying to alleviate the struggle with a new feature on its app called Virtual Artist, which uses artificial intelligence to virtually apply makeup, teach you new makeup techniques, and show you how various looks would appear on your face.

It wouldn’t be Sephora without some shopping involved, however. If you find a look you like, the app lets you know which products were used — at that point, you can then add them to your shopping basket and buy through the app.

I tested out the Virtual Artist to see how clever its artificial intelligence actually is. Several selfies later, here’s what I found.

First, you’ll need to download the Sephora app. To access the Virtual Artist feature, click on the menu button and scroll down until you see it under the “Get Inspired” tab.

First, you'll need to download the Sephora app. To access the Virtual Artist feature, click on the menu button and scroll down until you see it under the
Sephora

When you open up the feature, you’ll have three options to play around with. I decided to test out the product try-on feature first.

When you open up the feature, you'll have three options to play around with. I decided to test out the product try-on feature first.
Sephora

You’ll be presented with three different options: lips, lash, and shadow. It’s probably best to try it without any makeup on to get the full effect, but it will still work if you have some eye makeup on like I did.

You'll be presented with three different options: lips, lash, and shadow. It's probably best to try it without any makeup on to get the full effect, but it will still work if you have some eye makeup on like I did.
Sephora

I tested out eye shadow first and was blown away by the sheer number of options to try on. When you choose a color, the app will show you which brand it is, how much it costs, and lets you add it to your basket. You can also see the other colors that come in the palette were you to purchase it, which is helpful.

I tested out eye shadow first and was blown away by the sheer number of options to try on. When you choose a color, the app will show you which brand it is, how much it costs, and lets you add it to your basket. You can also see the other colors that come in the palette were you to purchase it, which is helpful.
Sephora

By using AI, the app is able to distinguish where to apply the makeup on your face. I found when it came to eye shadow, the app was spot-on and easily detected my eye shape. If you close your eyes, the makeup still stays on.

Next, I selected some false eyelashes. There were fewer options here, but…