The Tori Richard brand is a staple in Hawaii, but it’s taking steps to expand sales across the continental United States.

A company founded as a women’s wear brand 60 years ago in Honolulu, has since become an internationally recognized men’s and women’s resort wear brand available in its 17 stores and approximately 2,500 wholesale accounts, including in Neiman Marcus, Saks Fifth Avenue and Nordstrom. This breadth contributes to sales that span across the main-land U.S., Latin America, and Asia-Pacific.

The brand’s shoppers are so loyal that many often try to place orders well after they return home — a catalyst that pushed the company to…