The British Home Store looks to referrals to drive new customer growth.

The relaunched site focused on getting the basics right, initially focusing on lighting and homeware, the best sellers on the previous website, with kitchenware and fashion following shortly after. Since launch however, The British Home Store has announced ambitious plans for growth, both in the UK and internationally. Developing referrals as a marketing channel forms part of this strategy.

Kev Mallinder, Managing Director of BHS.comexplained “The BHS brand has a loyal customer base with over 1.2m British shoppers who have bought online. We want to harness this affection for the brand with…