Chances are, you use some type of social media or content strategy to market your small business. But since so many other businesses use those same platforms, you have to constantly find new ways to make your business stand out. For ideas and tips on using social media and content marketing for your small business, check out these tips from members of our small business community.
Prepare and Execute a Social Media Crisis Management Plan
If you’ve been in business for more than a day, you’ve likely experienced a crisis or two. And when that happens, it’s important to have a plan — including one for dealing with the situation on social media. Rick Verbanas elaborates in this Your Guerrilla Marketer post.
Create Buyer Personas With Social Media Data
Social media can also be a great tool for gathering data about your potential customers and creating buyer personas. In this post on the Digital Information World blog, Ritesh Patil details how you can do this. And BizSugar members shares their thoughts here.
Track the Impact of Your Content Marketing with These Metrics
When it comes to content marketing efforts like blogging and social media, it’s important to have some kind of system for measuring results. To measure how those efforts impact your brand awareness, check out the metrics listed in this Content Marketing Institute post by Sujan Patel.