20 Facebook Post Ideas Your Small Business Fans Will

If you want to connect with customers online, then you could almost certainly benefit from having a Facebook page for your business. But what should you post on that page to really appeal to your audience?

To answer that question, it can help to look at examples from some of the most popular Facebook (NASDAQ:FB) pages out there. Here are 20 types of Facebook posts that your customers are sure to “like.”

Facebook Post Ideas

Styled Product Photos

People on Facebook want to see fun visuals. So instead of posting information or plain product photos, share styled photos that show products in a unique way. This post from Chloe is a great example.


Videos are especially popular on Facebook. So if your company has any video ads or commercials, especially short ones like this one from Coca-Cola, it’s a great place to share them.

Discount Notifications

If you’re having any kind of sale, you can use Facebook to share the details with your followers, or even offer exclusive discounts just for followers.

Behind-the-Scenes Photos

Facebook is also a great place to show your followers a bit of a behind-the-curtain look at your team and operations, as Virgin Atlantic does with these crew travel photos.


Facebook makes it easy for you to create events and invite people to attend. Threadless’s page includes several examples.


You can also share stories and testimonials right from your customers, as St. Jude’s Children’s Hospital does sharing some of the uplifting stories from its patients.


Quizzes can provide a simple way for you to get followers engaged…