20 Great Instagram Post Ideas to Promote Your Small Business

If you want to use Instagram to promote your business, you first need to consider what types of posts are likely to appeal to your audience. Luckily, there’s no shortage of content you can try out on Instagram. Take a look at some of the most popular post types, with examples from top brands in the list below.

Instagram Post Ideas

Styled Product Photos

Instagram is all about creative and unique visuals. So when you share product photos, you’ll want to make sure you style them in a way that’s visually interesting, like this post announcing a new collection from Vans.

Unique Product Uses

You can also show off interesting ways to use your products, and even share some cool ideas from your customers. Letterfolk, a small business that sells customizable letter signs, does this often.

Sale Announcements

Instagram can also be a great way to update your followers about sales or special promotions, as long as you also come up with interesting visuals to accompany those announcements. This post from Starbucks is a good example.

Inspirational Images

Not all of your Instagram posts have to just be about your products. You can share some images that are meant to tell stories or offer inspiration. And sometimes, they might just include a little glimpse of a product too, like this post from Nike.

Milestone Celebrations

You can also use your Instagram account to celebrate some of your business’s milestones, like birthdays or anniversaries. This post from Taco Bell is a good example.

Unique Customer Photos

Even if none of your customers actually have your business’s logo tattooed on their body, they might share some creative photos with your product or brand included that you can then repost.

Contest Previews

Instagram can be a great place to host a contest for your followers. You can show off how to enter using a photo or video, like this “dunk” contest from Oreo.