9 Social Media Brand Management Tips

Social media requires a great deal of forethought: While it’s useful to draw attention, it is also easy to get off message. At best, this means momentary disinterest or confusion. At worst: Lost business. To prevent this, we asked nine entrepreneurs from Young Entrepreneur Council (YEC):

“What is one tip for keeping on top of your company’s social media accounts and ensuring all content is on brand?”

Social Media Brand Management Tips

Here’s what YEC community members had to say:

1. Hire a Social Media Coordinator

“Social media won’t necessarily bring in direct sales, but it can bring you visibility and brand recognition. Hiring a social media coordinator — someone who is experienced in and understands social media — is a great way to ensure your companies social media is relevant and on brand. Look at each candidate’s background and previous work before hiring to make sure you find the right person for the job.” ~ Jared Brown, Hubstaff Talent

2. Use Adept Interns and Review What They Plan on Sharing

“If you don’t have a dedicated social media manager, assign responsibility to your interns to manage social media accounts and content. Have a team member approve everything before it is shared or posted, and ensure the content is on-message and on-brand. Most of the content should be related to your business in some way.” ~ Duran Inci, Optimum7

“While there are a number of tools, such as Hootsuite, SproutSocial or Mention, that can help with this, the most important aspect is to have a social media strategy in place. Once you have…