Worlds Apart Heineken screenshot
A pair discuss feminism in the new Heineken ad

Youtube screenshot via Heineken

Heineken released a new ad targeting social awareness issues that puts Pepsi’s Kendall Jenner “protest” ad to shame.

The ad, titled “World’s Apart,” pairs people who hold opposing views on hot-button social issues like feminism, climate change, and transgender rights.

The pairs, who aren’t privy to each other’s views initially, go through a bonding activity before the big reveal. Participants are then given a choice to…