By Paul Skeldon

Baby boomers are just as eager to see next generation technology such as mixed reality and artificial intelligence being adopted by retailers as their millennial counterparts, according to a new retail report, with nearly three quarters saying they would use the platforms if they were offered.

Despite the widespread perception that younger generations are the tech savvy saviours of a beleaguered British High Street, these figures throw a dampener on the stereotype, revealing that consumers of all ages are eagerly waiting for businesses to take better advantage of the technology available to them.

This is particularly true when it comes to visualisation technology that allows users to preview products at home before committing to purchases, with 73% of consumers aged 18-34 saying they would be more likely to shop with a retailer that offered this service, exactly the same as the proportion of older shoppers.

More significantly for retailers, of those consumers who said they expected to be able to use this technology either instore or online, more than half (55%) said they would be more likely…