Lord & Taylor has entered into a partnership with make-up icon Bobbi Brown.

The department store retailer appointed Brown as creative consultant, and has launched an in-store shop concept, justBobbi, at select Lord & Taylor locations, including its Manhattan flagship, and online. The initiative is the first Brown has entered into since her recent departure from Bobbi Brown Cosmetics, which she founded in 1991.

Designed to give customers a 360-degree view of Brown’s life, the shop will feature merchandise ranging from wellness and beauty products to apparel and accessories that reflect…