Boden [IRDX RBOD] is moving onto the high street, via womenswear concessions in John Lewis stores.
The first five openings, set to launch in the autumn, represent a major expansion for the online retailer’s physical presence. It curently trades from one Boden store in Hangar Lane, London. More concessions are then planned for 2018. The range sold in John Lewis [IRDX RJLW] stores will also be sold its website, johnlewis.com.
Boden, a Top150 retailer in IRUK Top500 research, will join other online sellers in having an offline presence in John Lewis. Hush and Finery now have 23 concessions between them in the department store’s branches.
‘We are really excited to be going into John Lewis,” said Boden chief executive Jill Easterbrook. “It marks the coming together of two great British brands. I can’t wait for more people to discover Boden,…