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Burger King on Wednesday in essence hijacked the voice-activated Google Home speakers in some consumers’ homes.

In a 15-second television ad, the camera zooms in on a young man wearing the company uniform who says, “OK Google, what is the Whopper burger?”

The “OK Google” trigger phrase for Google’s artificial intelligence Assistant activated Google Home speakers situated nearby, prompting them to read Wikipedia’s description of the Whopper.

Burger King apparently intended to prompt the Assistant to deliver the glowing description posted on the page. However, the Internet quickly caught on to the gimmick, and Wikipedia’s Whopper page was deluged with newly edited versions, many of them decidedly uncomplimentary. Wikipedia soon blocked the editing functionality.

Within three hours or so, Google reportedly issued a server-side update to Google Home to stop it from responding to the ad. The ad would still wake up a Google Home device, which would wait for its query to hit Google’s servers, but Home no longer would respond to it. However, Google Home would respond to a real person making the same query.

The ad apparently was created by David The Agency.

Wikipedia’s Whopper Page Gone Wild

Someone with the username “Fermachado123” last week changed the Wikipedia entry for the Whopper to list its ingredients, according to reports. The owner of the handle may be Fernando Machado, Burger King’s senior vice president for global brand management, although Burger King apparently hasn’t confirmed or denied his involvement.

“Editing an article on behalf of one’s employer or company can create a conflict of interest and violate Wikipedia policies,” Wikimedia spokesperson Samantha Lien told the E-Commerce Times.

Wikipedia content and entries are determined by a community of volunteer editors.