Jennifer Breithaupt

Citi has appointed Jennifer Breithaupt as its new global consumer chief marketing officer, the company announced today (April 25). In her new role, Jennifer will be responsible for Citi’s global marketing campaigns and brand positioning efforts of its card products.

Breithaupt, who joined the bank in 1999, previously served as managing director, media, advertising and global entertainment for Citi and has played a key role in building brand loyalty with the 33 million cardmembers in the US. She was instrumental in building Citi’s entertainment program Private Pass, which brought card members closer to their favorite artists through curated offerings and VIP experiences. Through Private Pass, Citi offered card members access to more than 6,000 events in 2016 featuring artists such as Guns N’ Roses, Coldplay, Selena Gomez, Andra Day and Luke Bryan.

“It’s not just putting our name on…