KO Coca-Cola Co
43.06 -0.22 (-0.50 %)
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Coca-Cola now sells a soda with added fiber.
Coca-Cola Plus rolled out in Japan in February. The company reportedly spent more than a decade researching and developing the drink, which is sugar-free, calorie-free, and contains 5 grams of dietary fiber in each bottle.
“We’re looking to add functional beverages,” CEO John Quincy said on a call with media on Tuesday. The company is rolling out Coca-Cola Plus and Canada Dry Plus as part of a “fast-growing segment where ingredients are added to beverages to address specific dietary needs.”
The company didn’t reveal plans to sell Coca-Cola Plus in the US anytime soon.
The beverage giant is desperately looking to grow sparkling drink sales as soda consumption slumps, and executives are hoping that healthier reformulated versions of Coca-Cola could do the trick.
“Consumers, even the same person… want less sugar at one point, more caffeine, less caffeine [at other times,]” Quincy…