Creative Work of the Week: K-rauta

Swedish hardware store K-rauta’s latest social media stunt sends up President Trump and his controversial plans to build a wall between the US and Mexico – that Mexico is going to pay for.

Featuring Karolin Trump, who’s building her own wall in a suburb of Stockholm, instead of The Donald, the TBWA Stockholm-led ad has been crowned European Creative Work of the Week.

Released as part of K-rauta’s ‘always on’ strategy, the creative spearheads the store’s big spring campaign for bricks, tools and services concerning the garden.

Speaking of the push,…