By Paul Skeldon

The need for mobile to save the High Street is now imperative. Easter failed to bring the much needed bounce back to stores, with online and especially mobile winning out in the shopping bonanza fuelled by too much sugar and barbequed chicken. Making the High Street fit for purpose has never been more essential – and the only tool for doing that is mobile.

According to stats from PCA Predict, over the Easter holiday, there was a real shift toward mobile purchases compared with last year’s figures across devices. Based on its ecommerce trends insight tracker, the highest growth in ecommerce sales was at 6am on Friday (67% increase from 2016) to beat the holiday rush and cash in on sales.

By Sunday, people relied more heavily on their mobile devices throughout the day, ditching their computers and tablets, which had no more than 9,000 consumers purchasing per hour, for smartphones, which saw nearly 20,000 consumers per hour on Monday night.

This came at the detriment of the High Street, which saw only a fraction of the predicted 8.8% bounce towards increased footfall over the Easter weekend. The number of visitors to the high street was up by 1.2% between Good Friday and Easter Sunday, according to Springboard [IRDX VSPR], while on Easter Monday footfall was up by 3.4% at midday. But that contrasts with Springboard’s own forecasts of an 8.8% rise in footfall over the Bank Holiday weekend. Where it had expected to see a rise of 5.4% in overall footfall, including to shopping centres and out-of-town…