Instead of shutting down stores, Dollar General is opening hundreds more locations.
The discount chain says it plans to open 1,000 stores this year, bringing its total store count to more than 14,300.
The chain announced its plans after reporting that sales grew nearly 14% in the most recent quarter, to $6.01 billion.
We went to a Dollar General store in Richmond, Virginia, to find out what makes it so successful.
At the entrance of the store, shoppers are greeted with a “last chance” table of discounted goods.
The store feels tiny. Most Dollar General Stores range between 7,000 and 10,000 feet which is about half the size of a CVS store. It’s lit with bright, fluorescent lights and features narrow aisles with basic metal shelving.
To the left of the entrance, there’s a large selection of snacks, drinks, and candy similar to what you might find at a gas station or convenience store.
It features dairy products like cheese, milk, and eggs, as well as frozen meals and pizzas. This section of the store also features dry packages foods like cereal and soup.
One aisle features items that all cost $1. These products aren’t necessarily discounted, they just come in smaller package sizes than what shoppers would find at Walmart or Kroger.