By Chloe Rigby

More shoppers bought online and on the high street over the Easter weekend than at the same time last year – but transactions overall fell short of more optimistic forecasts.

The number of visitors to the high street was up by 1.2% between Good Friday and Easter Sunday, according to Springboard [IRDX VSPR], while on Easter Monday footfall was up by 3.4% at midday. But that contrasts with Springboard’s own forecasts of an 8.8% rise in footfall over the Bank Holiday weekend. Where it had expected to see a rise of 5.4% in overall footfall, including to shopping centres and out-of-town retail parks, actual visitor numbers over the weekend were down by 2% on last year. Retail park footfall was down by 2.3% over the weekend, while shopping centre footfall was down by 8%.

Diane Wehrle, insights director at Springboard, said: “The results to date are in part due to the shift in weather compared to last year; Good Friday was exceptionally warm and sunny – better than this year – but windy and rainy for the rest of the weekend, compared to this year’s sunny and mild weather.”

She pointed to a trend for increased footfall outside…