Foot Locker sends three customers across the world for new sneakers / Courtesy of Edelman & Foot Locker

From New York to Milan, Toronto to Amsterdam and London to New York, three Foot Locker customers got to head across the world to pick up a new pair of kicks. In their newest campaign, ‘Pick Up Trips,’ Foot Locker was looking to bring sneaker culture to a whole new level.

“As the leading global retailer of athletic footwear and apparel with more than 1,800 stores, Foot Locker wants to celebrate global sneaker culture in a unique way around the world. We know that sneakerheads sometimes have to hunt for the latest new releases and that can mean having to travel to multiple stores,” said Jed Berger, vice-president, brand marketing, Foot Locker. “That feeling of discovery is a big part of being a sneakerhead and a unique characteristic of our consumers.”

The one in New York features Dashawn Martin from the Bronx who got sent to a Foot Locker store in Milan, Italy to grab his pair of Nike Air Max 97s. In Toronto, Canada, David Tyndale from Ontario, was sent to Amsterdam, Netherlands, to pick up his “Silver Bullet” by Nike pair. The third and final trip was for Luke Graydon of London, England who…