GNC Holdings’ income and revenue declined in the first quarter, but the company said it is encouraged by the results of its marketing and pricing revamp.

Net income totaled $23.9 million, or 35 cents per share during the quarter, compared with $50.8 million, or 69 cents per share, in the year-ago period year. Adjusted earnings were 37 cents per share, which was above estimates.

Revenue totaled $644.8 million during the quarter from $668.9 million last year, but still above estimates.

Same store sales decreased 3.9% in domestic…