By Paul Skeldon

Online sales grew again in March, driven in large part by higher average basket values (ABV) through mobile devices for both multichannel and online-only retailers – the total m-retail ABV was up 18% on March 2016, to mark the seventh straight month in which the ABV has risen year on year.

Overall, UK online retail sales were up 13% year-on-year in March, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. This represents a solid performance as Easter, which traditionally brings heightened retail sales activity fell in March in 2016 while it was in April this year.

This is backed up by stats from PCA Predict that indicate that mobile was largely responsible for the uptick in ecommerce sales over the Easter weekend, with some 20,000 consumers purchasing per hour on a smartphones on Easter Monday, compared with an average of 9000.

IMRG’s figures show that while retail sales growth through smartphone devices has steadily grown for years, it now…