Insight: 74% of shoppers ready to share data over in-store Wi-Fi if they can get offers

The research by Hughes Europe found that 85% of people surveyed said they would be most likely to share details on the kind of products they like, while 55% would share details on stores where they prefer to shop.

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However, nearly nine out of ten people said they were concerned that they would be targeted by unwanted messages when logging on to retailers’ Wi-Fi networks. A further 63% were concerned about their personal…