Insight: Lidl and Aldi achieve record high shares of the grocery market

The figures from Kantar Worldpanel reveal that Lidl and Aldi now account collectively for 11.7% of the market. Lidl was the fastest growing retailer following sales growth of 15% which increased its market share to 4.9%. Meanwhile, Aldi upped its sales by 14.3% to take its share to 6.8%.

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Slowing growth rates due to this year’s late Easter meant that Morrisons was the only one of the big four supermarkets to increase its sales over the period with a rise of 0.3% although…