Insight: one in five consumers have boycotted a brand

The YouGov ‘Inside the Mindset of a Brand Boycotter’ report also reveals that three quarters of consumers who had stopped using a brand still do not use it now.

Tax avoidance and evasion was found to be the number one reason for boycotting a brand for 55% of consumers who had turned their backs on a brand. Some 40% said they did so due to staff being treated unfairly, for example over working hours, and just over a third were prompted by workers in the supply chain being treated badly.

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When it came to returning to a brand, 28% said they did so because the company changed the…