Instagram Collections

A new feature from Instagram takes a page out of Pinterest’s book. And while it could potentially help businesses in a small way, it doesn’t offer the potential marketing punch of Pinterest just yet.

Instagram Collections

The feature is called Collections and it allows users to save and organize posts that come across their feeds. So if you come across a cool photo that you want to go back to later, you can put it into one of your collections, similar to how you would with a pinboard on Pinterest.

But the major difference is that these collections are totally private for now. So essentially, you can really just use the tool to…