Working with 100 British brands, the programme will include interactive masterclasses, seminars, Q&A’s and workshops taking place in shops nationwide.
The campaign will run until 20 August.
Peter Cross, director, customer experience at John Lewis, explained: “There’s nothing quite like the Great British summer. While we may be a nation of shoppers, pet-lovers and tea-drinkers all year round, there’s something about the summer that makes everything a bit more special. It’s the time when ice creams by the seaside, long afternoons in packed-out parks and grabbing an umbrella (just in case) become our national pastimes. In fact, we’d go so far as to call them our national treasures. That’s why John Lewis has put together a programme of special events and experiences in collaboration with your best-loved home-grown brands. All of our favourite things. All summer long.”
In a first for John Lewis, windows and shop interiors will be transformed by illustrator Pauk Thurlby who has worked alongside the John Lewis design teams to create a collection of illustrations that epitomise the UK’s best loved customs, spaces, places, people and habits. In addition, 220 life size characters will be…