The Pepsi ad Backlash on Social Media Shows Again the Power of Social Feedback
A new ad from Pepsi (NYSE:PEP) featuring model Kendall Jenner has the internet abuzz — and not in a good way.

The video features Jenner joining a street protest over an undefined issue. But many have claimed the company is trying to hijack key social justice movements of the times.

In one of the most talked about scenes, Jenner offers a can of Pepsi to a police officer. And parallels are being made in social media to similar scenes in protests like one in Baton Rouge, Louisiana over the shooting death of Alton Sterling in which lone protesters confronted riot squads.

The reasons Pepsi decided to tread this controversial ground are unclear since for many brands dealing with such controversial topics is a clear no no. If the company was attempting to enter the national conversation on such topics, it has clearly succeeded — but probably not in the way it…