Led by the insight that flavour is the number one purchase driver for 51% of snackers [KP Snacks Insights Report/Mintel 2017], McCoy’s is bursting back on to TV screens with its newest launch to the market: McCoy’s Chips.

Live from April 27 to 10th May, the 20” TV spot is set in a traditional fish and chip shop on Brighton seafront.

Supported by a £2m investment, the TV advert is accompanied by…