Walmart’s tech start-up has added a new leader.

The retail giant’s newly launched startup investment arm, called Store No. 8, has named Jenny Fleiss as one of its chief executives, according to Reuters. Fleiss is the co-founder and former head of business development for Rent the Runway.

Store No. 8, which is being spearheaded by Marc Lore, Wal-Mart’s e-commerce head, will work with startups that specialize in areas that include robotics, virtual and augmented reality, machine learning and artificial intelligence. Fleiss will run code eight, a start-up company that will develop personalized, one-to-one shopping experiences, the report said.