Google hopes its new visual search tools will become a new accessory for its fashion shoppers.

To assist customers eager to buy merchandise featured in online lifestyle images, Google introduced two new mobile image-based search tools this week that will help customers locate their desired pieces more easily.

The first solution, called “Similar Items,” uses machine vision technology — or image-based analysis — to identify products featured in online lifestyle photos. As shoppers type their desired item into the search bar, the solution displays images and content of matching products — including prices and where it is sold.

Currently, the solution identifies images of…