Shoppers are expected to turn out to buy across all channels over the coming Easter weekend.
PCA Predict forecasts that online transactions will rise by 17% over the three Easter trading days, with Easter Monday sales expected to be up by 20%. Almost half of all online sales are expected to be over mobile devices.
Chris Harle, chief operating officer at PCA Predict, said: “Traditionally, Bank Holiday Monday is one of the busiest days of the year for online shopping, and we are expecting this year to be no different.
“This year, we are expecting to see online transactions via mobile reaching an estimated 49% over Easter weekend. This is a 10% increase on the same time last year as shoppers become more accustomed to shopping on their mobile devices.
“With good weather in sight, it is likely that mobile shoppers will continue to make purchases out in the sunshine via smartphone or tablet. However, with British spring time such a difficult period to predict no one can say for definite whether April showers will encourage people to stay indoors. We are also likely to see consistent mobile usage throughout the day, including over the dinner table, with few dramatic spikes.”
Meanwhile, footfall specialist Springboard has forecast a 5.4% rise in UK retail footfall over the weekend, compared to the same week last year, with high streets set to benefit by 8.8%. That’s in contrast with last Easter, when footfall fell by 1.9%, year on year.
Springboard [IRDX VSPR] insights director, Diane Wehrle says its more postive forecast this year is influenced by the timing of national payday before Easter, mild spring weather and the continued trend for consumer spending on leisure and hospitality trips.
Diane says, “Last year Easter took place on March 25, a few days in advance of national payday for many shoppers. This combined with poor weather conditions, impacted footfall, which declined across retail destinations from Easter Saturday onwards.
“Mild spring weather is forecast for…