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View of a Nordstrom Rack store, an outlet branch of the US-American department store chain Nordstrom, on the 12th Street on February 3, 2017 in Washington, D.C. Nordstrom decided to stop selling the fashion collection of Ivanka Trump, daughter of US-President Donald Trump, due to small sales figures, a Nordstrom spokesperson told the dpa (German Press-Agency).

Bed Bath & Beyond used to sell Ivanka Trump’s diaper bags in various prints on its vast online store. Suddenly, in March, the listings disappeared. A customer service representative said at the time that the retailer no longer sold the first daughter’s merchandise.

Despite it being a single, vaguely humorous product, activists who despise her father declared victory. Meanwhile, Donald Trump’s supporters (and those of his daughter) lashed out. Bed Bath & Beyond decided to walk back the rep’s statement, assuring shoppers that although Ivanka’s wares were no longer available online, they could still be found in some stores.

‘Ivanka Trump signs should be discarded’

Versions of this saga have played out among other retailers that sell Trump-branded goods. When Ivanka Trump products vanished from Belk’s website in February, the company told customers the decision was part of “normal” business operations and that Trump’s line was available at its three flagship stores. Her products also no longer appear on the website of Burlington Coat Factory, although they’re still carried in its physical stores. Same goes for Saks Off 5th and Stein Mart.

Then there’s TJ Maxx and Marshall’s, both owned by TJX Cos., which sent a note to employees instructing them to take down signs bearing the Ivanka Trump name and logo, according to the New York Times. Trump wares were removed from special featured displays and mixed into the regular racks. “All Ivanka Trump signs should be discarded,” the note said. Again, the company assured customers that it would continue to sell her merchandise in its stores.

Finding the brand in store vs. online

Retailers have been hitting the same refrain-that all of this is business as usual-but activists and industry observers disagree. Usually, online assortments are much larger than what’s on the racks, not the other way around.

A spokesperson for Ivanka Trump’s brand said it has no control over how its products are merchandised, and that…