The user experience is critical to e-commerce success, a factor that makes snafus in Web performance unacceptable.

Performance is so critical that even a 100-millisecond delay in website load time can hurt conversion rates by 7%. Meanwhile, a two-second delay in Web page load time increase bounce rates by 103%, according to the “State of Online Retail Performance,” a report from Akamai Technologies.

The study represents one month’s worth of anonymous user data from top online retailers, equating to approximately 10 billion user visits. The report was previously issued by SOASTA, which was acquired by Akamai in…