There is clearly a “generation gap” when it comes to how — and where — different customer segments choose to shop.

This was according to a recent study from Dealspotr, a crowdsourcing platform for savings. The firm launched an online survey among respondents across age groups, including Generation Z (20 and under), Millennial (21 to 35), Generation X (36 to 52), and Baby Boomers (53 and above), and monitored their visits to fashion-related areas across the Dealspotr website.

According to results, Generation Z shoppers are most likely to “webroom” or browse online then go in-store to buy apparel. Yet,…