Tesco discounts

The UK’s biggest supermarkets have shut up shop in regard to promotions as they seek other avenues to pursue more competitive rates in a landscape where Sterling continues to be devalued by Brexit uncertainty.

In the 28 days ending 25 March 2017, 26% of UK supermarket spend was committed towards items with temporary price cuts or multi-buy offers, matching a rate last measured in 2006, according to Nielsen retail data.

The reductions occur across all categories but most precipitously own-brand or private labels spend…