In our digital age, smartphones, tablets and social media have rapidly evolved from the toys of a tech-savvy few to an essential part of everyday life for us all and a first choice for communicating with the brands, retailers and any other organisation consumers choose to do business with. It is therefore becoming increasingly important for all those hoping to build a meaningful dialogue with their customers to look for new ways to engage via digital platforms.
The travel market is also changing, with larger numbers of people every year jet setting off around the world, whether it be for business or leisure, and more people than ever are incorporating the use of technology into these trips.
“Travel retail, meaning selling to people on the move, whether that’s at airports, on cruise ships or outside Europe at international border crossings, is in many ways no different to high street retail,” said Erik Juul-Mortensen, president of the world’s largest duty free and travel retail organisation, Tax Free World Association (TFWA). “Travelling consumers are more connected than ever, especially with the increasing numbers of millennial travellers now dominating the market. Research commissioned by TFWA* into the use of technology within the industry shows that 88% of all passengers travel with a smartphone, 80% of people take a laptop with them on business trips and 55% of people travelling for leisure will take a tablet with them on holiday.”