By Chloe Rigby

JD Sports [IRDX RJDS] today reported full-year revenue of £2.4bn in the year to January 28, 31% up on a year earlier, while pre-tax profits, before one-off costs, of £244.8m, were 56% up on the previous year. Pre-tax profits after exceptional items were 81% up on last time. That takes profits at the retailer, which owns brands including Blacks, Millets and Go Outdoors, up by more than 190% over the last three years. We took a look at what the full-year statement said about multichannel strategies at JD Sports, a Top50 retailer in IRUK Top500 research.

The multichannel advantage

Executive chairman Peter Cowgill said in his overview: “We firmly believe that our approach of presenting a unique and often exclusive sports and fashion premium brand offer in a truly multichannel environment, where innovative digital technology is integrated into a vibrant retail theatre, continues to increase the attractiveness and desirability of our product ranges. These factors provide our stores…