behind the brands illusion of choice

Only 10 companies control almost every large food and beverage brand in the world.

These companies — Nestlé, PepsiCo, Coca-Cola, Unilever, Danone, General Mills, Kellogg’s, Mars, Associated British Foods, and Mondelez — each employ thousands and make billions of dollars in revenue every year.

In an effort to push these companies to make positive changes — and for customers to realize who controls the brands they’re buying — Oxfam created a mind-boggling infographic that shows how interconnected consumer brands really are.

Here’s a further breakdown of the companies that own the brands and products we use every day:

Kellogg's

2016 revenue: $13 billion

Forget Froot Loops and Frosted Flakes — Kellogg’s also owns noncereal brands including Eggo, Pringles, and Cheez-It.

Associated British Foods
flickr/danielygo

2016 revenue: $16.8 billion

This British company owns brands such as Dorset Cereals and Twinings tea,…