By Paul Skeldon

Many top name retailers are falling short of helping mobile shoppers visualise products but offering just one image per product – and images sell products.

Almost a quarter of the top 50 online retailers use only one photo per product on their mobile sites, according to new research from imaging and workflow specialist SpinMe. The survey analysed the mobile presence of well-known ecommerce brands to assess current trends. It found that 24% offer little visual insight into product detail.

Of those that do use more than one image, 97% use static shots, nearly half (49%) display items on models while 10% showcase products…