By Chloe Rigby

Land Securities is opening a new virtual reality gaming experience to complement the shopping experience at its Trinity Leeds centre.

The opening of immersive virtual reality experience Tick Tock Unlock at the centre this week is the latest development at a shopping centre that was launched in 2013 with the ambition of being the “UK’s most digitally-enabled mall” offering an “all-digital experience” through measures such as a loyalty app, personalised shopper communications and free wi-fi.

Now it says it is the first shopping centre in the UK to provide customers with a VR-powered hyper reality experience – a move that reflects the fast growth of virtual reality gaming. Trinity Leeds is bringing the Tick Tock Unlock virtual gaming experience, a free…