Walmart is reportedly in talks to buy the high-end men’s clothing retailer Bonobos, and some loyal Bonobos fans are deeply disturbed by the news.
Customers have taken to social media to express their dismay, calling the potential acquisition “brand suicide” and threatening to never shop at Bonobos again if it’s acquired by Walmart.
“Bonobos you just lost a customer,” one person wrote on Twitter. “I do love the stretched washed chinos but no offense, I won’t go to Walmart for my clothing.”
Another wrote: “I know I’m not the only one who would never admit to wearing Bonobos if Walmart buys them. They have no business owning a high-end brand.”
A third called it an “ignominious end for Bonobos.”
These shoppers’ visceral reaction to the news might have something to do with the fact…