Amazon is a great additional sales channel for any ecommerce company. Not only will it provide incremental sales, but it also provides brand exposure.

In my prior posts, I have focused and advertising options on Amazon, such as sponsored products and lightning deals, and Amazon SEO.

In this post, I’ll expand on two methods that I use to rank higher in Amazon search algorithm and to drive more profitable sales.

The first method is using discount coupon codes on and off the site. The second is using these new purchasers to generate reviews, as a higher sales velocity over a compressed period of time, coupled with strong reviews, will rank your product higher.

Coupon codes

Generating coupon code discounts is easy. Under the promotions option choose “Percentage Off.” Once inside that selection, it is self-directed and straightforward to set up a coupon.

To create coupon code discounts, go to the promotions option and choose
To create coupon code discounts, go to the promotions option and choose “Percentage Off.”

There are a few ways to use coupons effectively.

On-site coupons

In my experience, on-site coupons for immediate use on Amazon will help you convert when you are in a competitive category. For example, I just launched a new razor blade product that is compatible with Mach3 razor handles. The price is $19.95 for 15 cartridges. Rather than drop its price, Gillette responded with the coupons, below, to reduce the selling price without changing the MSRP. Coupons can be effective in this strategy if you want to preserve your everyday price, but not give up any ground to the competition.

Gillette issued coupons (at top right in the screenshot, above) to reduce the selling price without changing the MSRP.
Gillette issued coupons (at top right in the screenshot, above) to reduce the selling price without changing the MSRP.

If you want your coupon to show up on the product page, then make sure the “Detail page display text” box is checked.

For a coupon to show up on a product page at Amazon, check the
For a coupon to show up on a product page at Amazon, check the “Detail page display text” box.

Coupon codes on affiliate sites

If you…