While sportswear makers in the US face shrinking growth and increased competition, Adidas is staying ahead.
When Adidas’ parent company announced earnings in Germany on Thursday, the brand posted a stunning 36% growth in North America.
Fueled by the continued success of the retro “Originals” line and a popping running and training line of sneakers — both of which posted double-digit sales increases — Adidas has momentum in a market that was one of its weakest only a few years ago.
Adidas’ North American head Mark King told Business Insider the brand differs from its competitors in one huge way. While it maintains a sports company with a performance focus, it also has a focus on style that is just as important.
“It’s that mixture, that coming together of performance and style that gives us an advantage over pretty much everybody we compete against,” King said.
Adidas has participated in — and been buoyed…