Amazon may have gotten its start as a book seller, but founder Jeff Bezos knew early on that he wanted it to be “an everything store.”
These days, it seems like he’s accomplishing that.
On Tuesday, Amazon officially launched a new wedding shop on its Handmade site. Amazon launched Handmade in 2015, ostensibly to compete with the handcrafted marketplace Etsy.
The Handmade wedding shop will sell everything from personalized cake toppers to confetti to veils, and some of the items will be eligible for two-day shipping through Amazon Prime. You can even order your invitations on the site, complete with a custom monogram.
The idea of a dedicated shop for personalized wedding-related items isn’t new, and it’s something Etsy already does well (for those planning a wedding, Refinery29 did a helpful comparison of the two sites). But the move is notable for another reason: it’s one more step toward Amazon’s wedding dominance.
Here’s what I mean: You can now buy, plan, and coordinate nearly every aspect of your wedding on Amazon.
Need to buy an engagement ring? You can do that on Amazon, and even buy the matching wedding band. Men’s wedding bands are available too, and in every material and price range imaginable (Seriously! You can get a titanium wedding band for $11 and it’s eligible for two-day shipping).
Once the rings are taken care of, you can shop for wedding dresses and…