Amazon’s virtual assistant, Alexa, is getting a financial upgrade with a new skill from American Express.
The skill lets AmEx card members check their balances, access discounts and offers, pay bills and hear recent account information with the help of Amazon’s voice assistant, Alexa, which powers popular home automation device Echo. A card member can simply ask Alexa, “Alexa, tell me my American Express account balance,” and the assistant will provide the information using its voice.
The Alexa skill update is part of a broader push by AmEx to offer more way its card holders can access information about their account outside of their AmEx mobile app or website. It’s also a sign of how consumer companies are increasingly tapping emerging devices like Echo to reach their customers.
Amazon’s two year old Echo is the early leader in the voice-controlled speaker field with a 70% share of the market, according to research firm eMarketer. Rival Google Home is a distant second with 23.8%.
Amazon’s Alexa (“amzn”) has gained a growing following for its ability to answer questions, turn on lights, order items like diapers, and even call an Uber directly through home devices like Echo. Users simply utter a command instructing Alexa, like “Alexa, order an Uber…