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Moe’s Southwest Grill has triumphed over Chipotle and Taco Bell in the battle of the Mexican fast-food chains.
The chain received the top spot in the fast-casual Mexican category in Harris Poll’s annual EquiTrend Study. This is the second year in a row Moe’s has been crowned the Mexican champion in the study, which asks respondents to rate brands based on familiarity, quality, and how likely they are to consider purchasing its items.
“Moe’s has a unique tie to pop culture and knack for engaging customers that’s appealing to its core consumer,” Joan Sinopoli, vice president of brand solutions at Harris Poll, said in a statement.
Moe’s beat out the one-time category…