Uk’s most loved brands on social media

Apple, Google and Lego are the most loved brands in the UK on social media, according to NetBase’s Brand Love Report.

The study measured positive sentiment expressed on social media towards the leading brands across networks including Twitter, Facebook, Instagram and Tumblr.

It found that tech brands Apple and Google sat atop the list in first and second place respectively, in third was Lego followed by Tesco, BMW, Adidas, Audi, Porsche, Gucci and BP. Quintessentially British brands British Airways and Marks and Spencer clock in at 14th and 15th.

In Netbase’s second annual Brand Love report, the ordering…